Virgin releases

Citibank Goes Entertainment

DUBAI, UAE, September 3 /PRNewswire/ --

- Citibank Teams up With Virgin Megastore for Exclusive Card Benefits

Citibank and Virgin Megastore have partnered to give Citibank customers constant excitement and rewards! A leading international bank and the foremost international entertainment retailer will work together to bring a host of exciting promotions including concerts, gaming tournaments and shopping sprees at Virgin Stores in Ramadan and Christmas exclusively for Citibank customers.

To kick off the strategic partnership, Virgin will extend an exclusive 10% discount to all Citibank Lifestyle Credit Card customers on all purchases at Virgin Megastores in the UAE excluding electronics. Citibank branded kiosks will be set up at prominent Virgin stores across the UAE, equipped with state of the art touch screen computers for easy access to credit card application, on approval of which customers would receive a gift hamper loaded with Virgin goodies and a gift of their choice.

William Keliehor, The Cards Division Head for Middle East, Africa and Pakistan commented, "This product focuses on providing instant discounts and benefits to 'live life' in a bigger more personal way today. Our partnership with Virgin exemplifies one critical personality of the card ,i.e. entertain yourself."

Nisreen Shocair, President of Virgin Megastore ME, added, "the UAE has seen exciting developments in terms of cultural and entertainment initiatives. Our role as an entertainment retailer is to continuously deliver on the promise of having the newest and best in entertainment products and offers. Our partnership with Citibank, a world-class financial institution, is just one more way of offering value-added discounts on products, access to exclusive events and many other exciting programs that Virgin and Citibank will be co-developing in the years to come."

The recently relaunched Citibank Lifestyle Credit card offers a credit limit of up to AED 150,000 and targets youthful, progressive professionals who aspire for a more affluent lifestyle and need a card that helps them get more out of today by giving them access, discounts and rewards. Virgin is the anchor brand for the Citibank Lifestyle credit cards, which enable customers' lifestyle, by:

- Giving exclusive discounts on video, music, books, gifts and merchandise at Virgin Megastore, as well as entertainment access and options throughout the year.
- Providing access to free golf at prominent golf courses across U.A.E, complimentary membership and access to 600 Priority Pass lounges and discounted concert tickets.
- Offering an all new rewards catalogue, remodeled to include Zara, Aldo, Adidas, N.Bar, Etisalat, Cinestar, Apple, Sony, Hyper Panda and Carrefour as redemption partners, so customers can redeem the rewards earned on spend at their favorite outlets.

About Citibank:

Citi has been in the Middle East for nearly 50 years and currently offers consumer-banking services in the UAE, Bahrain and Egypt. In the U.A.E alone, Citibank, the consumer banking arm of Citi, has had a presence for the past 45 years and is expanding its major operations within the country. The bank is currently a major player in the UAE's credit card market and a leading provider of banking, Wealth Management and Consumer credit services.

Citi Cards is part of Citi, the leading global financial services company, and the world's largest credit card issuer with more than 170 million cards in issue in 50 countries worldwide. Citi is a global leader in partnership credit cards, with leading airlines, retail, telecoms, oil and gas companies as key partners around the world.

For information on how to apply for the Citibank Lifestyle cards, please call +971-4-311-4044, or SMS 'LIFE', or visit http://www.citibank.ae


About Virgin Megastore:

Virgin Megastore Middle East is the leading entertainment retailer and ticketing agency in the region operating 14 stores in six countries,. A unique and fulfilling entertainment destination, Virgin Megastore offers its customers over two hundred thousand products and services, across CDs, DVDs, ticketing, books, games, toys, gifts and the latest in electronics and computers. Virgin Megastore is the entertainment destination and appeals to a variety of age groups and lifestyles. Virgin Megastore also takes special care of its local artists through product promotions, in-store appearances and events, Virgin Megastore is truly a global brand with local flavor.